KEY Features & Typical Benefits

Highly flexible

COLOR COSMETICS & SKIN CARE

Enhanced comfort and wearability

Durable wearability

Transfer resistance

Oil and water resistance

HAIR CARE

Flexible hold

Curl memory and definition

Humidity resistance

Softness

Flake free

Potential Product Categories

COLOR COSMETICS

Mascara

Foundations

Concealers

Liquid eyeliners

BB and CC creams

HAIR CARE

Shampoos

Conditioners

Pump sprays

Hair gels

Mousses

SKIN CARE

Creams

Lotions

SUN CARE

Sunscreens

Product Video