KEY Features & Typical Benefits

COLOR COSMETICS & SKIN CARE

Comfortable, durable, long wear

Transfer resistance

Oil and water resistance

Gloss and Shine

Potential Product Categories

COLOR COSMETICS

Mascara

Foundations

Concealers

Eyeliners

Lipsticks

BB and CC creams

HAIR CARE

Shampoos

Conditioners

Serums

SKIN CARE

Creams

Lotions

SUN CARE

Sunscreens

Product Video