KEY Features & Typical Benefits

COLOR COSMETICS & SKIN CARE

Durable, long wearability

Water and sweat resistance

Transfer resistance

SPF retention

HAIR CARE

Color retention

Potential Product Categories

COLOR COSMETICS

Mascara

Foundations

Concealers

Eyeliners

Lipsticks

BB and CC creams

HAIR CARE

Shampoos

Conditioners

SKIN CARE

Creams

Lotions

SUN CARE

Sunscreens

Product Video